Tag: x-rite
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Ondrej Kruk: Why Color is No Longer Enough for Design
Ondrej Kruk, President of Pantone/X-Rite, discusses four shifts that have increased the demand for getting not just the color, but the appearance, right.
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CMO Survey Finds Consumers Want To Get Physical
A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.