Tag: PDUSA
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Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
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LIFEWTR Features Black Art Rising
In celebration of Black History Month, LIFEWTR has released the Black Art Rising Series, a limited time bottle collection featuring the artistic expressions of three Black purpose-led artists.
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New MGD Identity Has Nothing To Hide
A new brand identity for ’90s beer icon, Miller Genuine Draft, developed by creative agency BrandOpus, embraces a more authentic ‘nothing-to-hide’ aesthetic with bolder colors, simpler type, and more distinctive eagle and sun icons.
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Affinity Creative’s Sweet Wine Labels
Cynthia Sterling, Creative Director at Affinity Creative Group, recently led a brand redesign program for Oliver Winery and Vineyards that proudly embraces its sweet wine nature.
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Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
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Bourbon Legend Distilled Into Soda Brand
Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.
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Package Design Webinar This Week
Special alert for package designers: Neenah is hosting a free webinar on February 4 full of packaging inspiration, sustainable insights, and memorable branding ideas.
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R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
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Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
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Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.