Tag: Packaging Design USA
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Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
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Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
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Pearlfisher Solution For McDonald’s Playful and Pragmatic
Pearlfisher has unveiled its update of the McDonald’s global package design system. The renewed design evolves the system away from prominent on-pack messaging for the brand, focusing more deeply on the ‘joy’ of each menu item.
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Dove Creates Refillable Deodorant Package
Dove, one of the largest beauty brands in the world, has launched its latest innovation that is set to transform daily deodorant use: refillable deodorant.
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R/GA Repositions Anchor
R/GA San Francisco was tapped to rethink Anchor Brewing’s branding and packaging redesign for the first time in the company’s 125 years.
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Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
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Pepsi Global Design’s New Rockstar
A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.
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Burgopak and Duallok Blend Expertise On CBD Range
Created by an award-winning design team, Kolluda is a range of packaging solutions developed specifically for CBD and nutraceutical products.