Tag: package design
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Guest Artists Splash Color On Skittles® Pride Packs
Mars Wrigley brand Skittles teams up with GLAAD for the third year on the brand’s annual Pride packs. While they have historically been gray, this year’s packs get a splash of color from six artists of the LGBTQ+ community.
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Orgain HydroBoost Separates From Pack
Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.
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&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
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HeyLet’sGo! P-O-P Follows A Pattern
Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.
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Shear: A New Way To Evaluate Branding and Package Design (Part 3)
Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.
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Pearlfisher Packaging Breaks Barriers
Pearlfisher created sleek, joyful packaging with standout shelf presence for skincare company BYOMA. The square packaging makes shipping more efficient and contributes to sustainability.
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Branding Seeks To Make Periods Better
Halia sells plastic-and toxin-free period pads made from organic bamboo and corn fibers. Designer Katrina Romulo helps the brand eliminate any stigma around menstruation.
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Rockstar Unplugged Features Groove Shape
PepsiCo’s Rockstar Energy Drink unveiled a new kind of energy drink – Rockstar Unplugged – encourages consumers to enjoy an energy drink when they want to unwind. A partnership with MTV is in the works.