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Tag: package design

  • Our Packaging Awards Is Now Open

    GDUSA’s American Package Design Awards™ – sponsored by Neenah – celebrates the power of packaging to advance the brand, tell the story, make the sale. This year we introduce a Neenah Gold Award for excellence in the use of paper for packaging. Deadline February 17.

  • Commanding Presence For Veterans Cut Bourbon

    Veterans Cut, a limited release bourbon with a package design by Jess Glebe Design, achieves a commanding presence in an ultra-premium liquor space, showcasing a strong yet refined nod to veterans.

  • Bluebird Giftbox Is Welcoming and Stylish

    Roxanne Bradley-Tate established that Bluebird Giftbox’s brand essence had to embody the joy and good news bluebirds symbolize. The image needed to be welcoming and stylish while not looking too traditional, always keeping the older adult user in mind.

  • Wine Label Collages Say Welcome

    Drinks design specialist Denomination has created an evocative package for the latest wine varietal from House of Brown, the new second label from Brown Estate, Napa Valley’s first Black-owned estate winery.

  • CF Napa Reimagines Schug Crest

    Schug Winery came to CF Napa to refresh and restructure their multiple tiers of wine for increased distribution. CF Napa’s packaging system features a refined crest, allows for differentiation between the offerings, and honors the brand’s legacy.

  • August Forest: Simple Yet Elegant

    GDUSA is publishing a series on our favorite recent package designs – in collaboration with the IDEA SHOP by NEENAH – a resource to help creatives effectively use paper-based materials to reimagine dynamic and effective solutions. This project is by BOXWOOD.

  • Shear: A New Way To Evaluate Branding and Package Design (Part 4)

    The fourth and final in a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.

  • Schick Celebrates Men’s Individuality

    New branding for Schick is informed by national research which finds that 81% of men would prefer brands to celebrate them for who they are instead of asking them to change. Design is minimalist and spots are unscripted.

  • Packaging Good Clean Fun

    BB&CO™ recently launched a line of bathing and cleaning products that mix good, clean fun with researched-backed science. The brand identity and package design system was created by designer and brand consultant Gina McKinna.

  • Not Another Seltzer Can

    “Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.