Tag: Package Design News
-
Pearlfisher Branding Captures Duality of Cultures
Pearlfisher partners with Tecate to position a new premium light beer. The project includes naming and brand design, all communications and advertising.
-
Lea Carey Illustrates Zaddy’s Cans
Zaddy’s, a new ready-to-drink canned cocktail company, is introducing three new drinks, with the health conscious drinker in mind. Illustrator Lea Carey designed the labels, which evoke Northern California scenes and are easily removable for proper recycling.
-
JAM Cleans Up Ajax Portfolio
AJAX’s portfolio of cleaning sprays gets a clean and simplifed new rebrand in Europe courtesy of branding agency JAM. The project includes enhanced logo presentation, and lighter and brighter colors.
-
Uncle Ben’s Moves On From Racial Imagery
Mars Food is changing the name and logo of Uncle Ben’s as America and the marketing world adjust to a societal reckoning on race.
-
Tecate Becomes More Cosmopolitan
Elmwood New York studio worked with Tecate to modernize its brand identity to help the beloved Mexican beer become a lifestyle brand whose appeal extends to the younger urban consumer.
-
Packaging Worth Coveting
Dubai-based Covet Chocolatier aims to set themselves apart from other artisan chocolates by meticulously sourcing everything from ingredients to packaging. Graphic designer and illustrator is Meng Zhang; packaging wrap is Neenah® Blotter Papers.
-
Rishi Tea Refreshes Brand With Compelling Packaging
Rishi Tea, with help from Studio MPLS and Neenah, has refreshed its brand identity and packaging.
-
FutureBrand Comes Clean For Cookie Dough Line
FutureBrand has developed branding and packaging for Sweet Loren’s that focuses on delicious cookies made from clean ingredients.