Tag: Michael Duffy
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A ‘Joint’ Venture: Why CBD-Infused Products Need A Packaging Treatment
Michael Duffy of Equator argues that, for brands wanting to seize the opportunity made possible by the CBD product explosion, packaging provides a strong opportunity for branding, product differentiation, and consumer education.
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Brands Should Prepare For Economic Recovery Now
Michael Duffy of Equator Design on how brands can best bounce back from the Covid-19 crisis.