Tag: marketing
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Snapshots Of A Friendship: Working With Jim Erickson
Thoughts on working with Jim Erickson, unflappable, patient and humorous, and one of America’s leading photographers.
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Custom Typeface Kicks Off Football Club Rebrand
Scottish creative agency See Saw has rebranded the venerable the Scottish football club, Rangers, with an assist from a custom typeface by Craig Black.
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Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
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Frank Collective Names and Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish,” two new additions to the PopCorners line of air-popped snacks.
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The GDUSA Podcast #1: Scott Starrett of Tandem and AOC Advisor
Host Gordon Kaye speaks with Scott Starrett, co-founder and creative director of Tandem Design, the firm responsible for Alexandria Ocasio-Cortez’s 2018 campaign design.
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Tips For Working With A Digital Marketing Agency
Here are some tips for cultivating an effective relationship with a digital marketing agency to get the results you expect.
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CMO Survey Finds Consumers Want To Get Physical
A new CMO survey show that physical branded elements such as packaging, point-of-purchase, instore representatives, and traditional advertising are key to successful consumer experiences.
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inMotionNow Launches Online Review For Marketing Emails
InMotionNow launches online creative review for marketing emails as part of upgraded UX/UI.
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Dear Marketers, Your Future Is Definitely Female
Hornall Anderson’s Kristin James on how to stop selling to women and start creating for them.
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Trollbäck Brands UN Goals For The Future
Jakob Trollbäck, CCO of Trollbäck + Co, creates the visual branding for an ambitious United Nations sustainability campaign.