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Saltzman Steps Up To Senior Designer

New Jersey designer Alex Saltzman continues to advance through creative and leadership strides while being honored for her exceptional design prowess.

September 9, 2022

Demystifying Traditional Chinese Medicine

Hoping to remove the mystery of TCM for western audiences, NOOCI partnered with branding and marketing agency SMAKK to create an identity based in transparency and science while fostering accessibility.

August 4, 2022

Kraft Mac & Cheese Gets Comfortable

Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

June 27, 2022

Unilever Food and Beverage Brands To Halt Kids Advertising

Unilever will no longer be marketing its substantial portfolio of food and beverage brands to children. Citing new global principles for responsible marketing, the conglomerate has decided to raise the age limit from 13 to 16.

April 28, 2022

News Brand Confronts Black Trust Gap

Capital B, a Black-focused news organization, draws its design from legacy Black publications like Ebony and ’90s music albums, among others. Matter Unlimited is the creative firm behind the look.

March 12, 2022

Colle McVoy: Long Live The Horse

Leading animal health company Zoetis evolves their equine brand as part of a revamp by Colle McVoy and 10 Thousand Design. A touching video leaves viewers wondering “Who’s caring for who?”

March 5, 2022

Mower Grows Digital Marketing Capabilities

Mower, an independent marketing, advertising, and public relations agency, has expanded its digital department with the addition of several new team members.

October 12, 2021

HUSH and HBO Reimagine Retail

In response to a post-COVID era, HUSH taps HBO Max’s sea of digital content for an AT&T in-store and virtual experience.

June 20, 2021

Grand Rapids Airport Campaign Takes Flight

The 2021 campaign for Gerald R. Ford International Airport encourages safe travels in West Michigan and surrounding markets. It highlights enhanced cleaning and safety protocols.

May 14, 2021

Known Forms New Rock Center Brand

Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.

April 17, 2021

Tag: marketing