Tag: identity
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Starfish Builds Bridge For ADL
A new “bridge of hope” brand and positioning by Starfish for ADL clarifies and elevates the organization’s 21st century mission.
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Lippincott Modifies Century-Old DuPont Oval
DuPont’s new branding by Lippincott preserves the legacy shape of the DuPont Oval but emphasizes a freer flow of ideas and innovation.
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Rule29 Builds Coffee House Brand From Ground Up
Branding Blackberry Market allowed Rule29 Creative to build a design experience from the ground up.
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Taking The Dunkin’ Brand Beyond Donuts
Dunkin Donuts’ has revealed its new identity, signaling the start of a journey that will see the brand recognized simply as Dunkin’.
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Weight Watchers Changes Name in Wellness Push
Weight Watchers has changed its branding to win more of the booming health and wellness market, though social media has shown an appetite for brand-shaming the company.
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Uber Reimagines How the World Moves
A collaborative effort between Wolff Olins, the Uber Brand Experience Team, and MCKL Type Foundry results in a more modern and friendly look for the global mobility company.
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Perdue Packaging Ahead Of The Flock
New package design by Enlisted Design brings farm scenes to life in order to highlight Perdue’s humane animal care initiatives and all-natural products.
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BuzzFeed Spinoff Evokes Traditional Newspapers
A new logo and Identity for Buzzfeed News, a serious news spinoff from the parent, looks newspaper-y and is executed inhouse.
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10 Iconic Logo Designs
A quick look at the purpose of logos and ten of the most iconic and influential today.
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Refined Serif and Premium Print Elevate Venerable Winery
FINE has modernized and refined the branding and packaging for Cuvaison, an historic Napa Valley winery.