Tag: Ice Cream Packaging
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JKR Makes Baskin-Robbins Cool Again
JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.
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Passing Down The Good Stuff
Perspective:Branding serves up a message of history, tradition, continuity and quality for ice cream maker.
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Pentagram’s Natasha Jen Gives Ice Cream A Minimalist Flavor
Pentagram’s Natasha Jen and team serve up a new brand identity system for artisanal ice cream makers Van Leeuwen.