Tag: hotel design
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Hotel Branding Says Weird is Welcome
Ragged Edge checks in with an unusual, even quirky, rebrand for Qbic, a series of affordable hotels that celebrate individuality and welcome character.
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Napa Valley Lifestyle Destination Hosts Modern Rebrand
Korn Design of Boston MA has helped turn two related Napa Valley hotels into a modern lifestyle destination with help from fashion Illustrator Manuel Santelices.
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What Would Darcy Do?
IdeaWork Studios developed the identity for Washington DC’s The Darcy Hotel and two of its dining destinations. “Our strategy was to create the persona behind The Darcy, and then stay true to that mindset,” explains Jay Schwartz, the design firm’s founder and CCO.
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Millennial Mindset Key to Tru by Hilton Brand
Tru by Hilton hopes to attract millennials with price and design.

