Tag: GDUSA Commentary
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Gordon Kaye: Thoughts On The 2021 Package Design Showcase
Publisher Gordon Kaye welcomes readers to GDUSA’s 58th anniversary American Package Design Awards™ for a celebration of packaging’s importance at the moment of truth.
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Integrating A ‘PHD’ Strategy Across Brand Channels
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
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David Langton: Lessons From The Improv
What does a business forecast look like when most of your clients are closed or working part-time? Creative director and business leader David Langton suggests it’s time to listen to improv comedians who do this all the time.
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Gorman: Tis The Season For Starbucks (But Not For Plastic)
A new Starbucks holiday cup initiative is a way to get customers coming back, but also represents a hot company and industry topic: sustainability.