energy drink branding – My WordPress

PepsiCo Designers Energize Starbucks Entry

PepsiCo Design + Innovation created the new look for Starbucks BAYA, a new energy drink that is a joint venture between Starbucks and PepsiCo.

A new global visual identity refresh for Rockstar Energy Drink was created completely inhouse by PepsiCo’s Global Design team.

Chase redesigned the X2 brand from the ground up with the goal of capturing the natural flow of energy that X2 delivers.