Tag: designers
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TGG Balances Compliance With Beauty In Rx-to-OTC Switch
The Goldstein Group created a balancing act for Poland’s Aleric Spray as it moves from Rx to OTC, i.e, compliance with EU regulations and a consumer-centric design strategy.
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Pantone Reveals Color(s) of the Year
Pantone reveals Color of the Year 2021: Ultimate Gray and Illuminating, two independent colors that come together to convey a message of strength and hopefulness that is both enduring and uplifting.
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Designers Resilient In Adversity
A GDUSA reader poll sponsored by Verso Corporation, papermakers extraordinaire, reveals a surprisingly positive can-do attitude among graphic designers in the face of adversity.
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Six Creatives Rethinking The Business Of Design
In this mercurial moment, how are designers pivoting to meet the changing world head-on? Neenah explores that question in Rethink Everything, an editorial promotion designed by Design Army, that tells the stories of six creative pioneers taking on the challenge.
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Message from the Sponsor: Verso Corporation
We are with you. We are better together. We are ready when you are. We are Verso.
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Takeaway #1: Adapting Nimbly to the Challenge
Designers have continued to execute client projects even during the height of the crisis, mostly by setting up home offices.
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Takeaway #2: Embracing Remote Working
Designers expect that the pandemic pause will permanently change where and how – and perhaps why – they work.
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Takeaway #3: Hopeful About the Future
Designers are hopeful, even confident, about the long term value and viability of the graphic design business.
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Takeaway #4: Bright Spots in the Darkness
Readers report a greater appreciation of family, friends, work-life balance, along with passions for creativity and for their chosen profession.
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Takeaway #5: Print Means Human Connection
Respondents believe that, once the coronavirus crisis recedes, traditional modes and materials will have a renaissance.