Tag: david lemley
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Retail Voodoo Reimagines Russell Stover Sugar Free Chocolates
After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.
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Retail Voodoo Rebrands Kar’s Nuts With Hometown Pride
Brand strategy firm Retail Voodoo developed new branding and packaging for Kar’s Nuts which embraces its (Detroit) hometown pride while positioning it for national growth.