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Kraft Mac & Cheese Gets Comfortable

Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

June 27, 2022

Heinz Explores Ketchup Bottle Of Tomorrow

Heinz has teamed with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. Heinz is the first sauce brand to test the potential of this method.

May 23, 2022

50,000feet Funds Student Arts Program

Agency 50,000feet is underwriting arts scholarships in partnership with the Chicago Public Schools and Design Museum of Chicago, and is providing financial support to The Cooper Union Saturday Program in NYC.

December 26, 2020

Reimagining Design Education

Duke Greenhill of Savannah College of Art & Design on how the institution is redefining virtual learning and its students are reimagining design during the global pandemic.

July 1, 2020

Switch Brews New Brand for Lone Star Beer

Switch of Dallas TX and Oklahoma City OK has recalibrated the Lone Star Beer brand to honor the company’s extensive history but look to their future as well.

August 12, 2019