Tag: coca-cola
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Coca-Cola With Coffee Pioneers New Category
Amid a downward trend in soda sales and the impact of the coronavirus, Coca-Cola is tweaking its portfolio. The latest introduction, a Coke with Coffee mashup.
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Introducing Coke’s Paper Bottle Prototype
Coca-Cola is working to create a bottle made 100% from paper – an innovative packaging technology that may help them achieve a World Without Waste.
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Pepsi Likes New Tagline For 2020
Pepsi reveals a new tagline to appear across advertisements and promotions for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi brands.
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Fresca Gets A Refresh
The Fresca brand is debuting revamped packaging for its three flavors with the goal of introducing its “citrusy” taste to the Millennial generation.
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Coca-Cola Packaging To Sing a Different Tune
A campaign composed by Wieden+Kennedy has Coca-Cola sharing music lyrics on bottles and cans.
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Paul Stechmesser
Paul Stechmesser has 15 years experience in global brand strategy and development, creative direction, strategic design and motion graphics.
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Apple and Google Top Best Global Brands
Apple, Google and other tech firms dominate the 16th annual Best Global Brands study conducted by Interbrand.