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Tag: brand

  • JKR Simplifies OTC Medicine Market

    Betr is a new DTC brand providing over the counter medications with a give-back model. With a “ruthlessly simple” brand identity from Jones Knowles Ritchie, Betr hopes to disrupt the $35 billion OTC category.

  • 25 Logos In 25 Weeks

    25 Logos In 25 Weeks

    Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.

  • Hilo Life Declares ‘No More Snackrifice’

    Hilo Life Declares ‘No More Snackrifice’

    PepsiCo’s in-house design team has launched an extension to keto-friendly brand, Hilo Life. Hilo Life Almond Flour Tortilla Style Chips are the first keto-friendly chip made with almond flour.

  • Bourbon Legend Distilled Into Soda Brand

    Bourbon Legend Distilled Into Soda Brand

    Cornett creative agency helps Buffalo Trace Distillery launch Freddie’s Old Fashioned Soda, a craft soda brand named in honor of its long-time Bourbon Hall of Famer Freddie Johnson.

  • Standard Chartered Banks On Lippincott Rebrand

    Standard Chartered Banks On Lippincott Rebrand

    Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.

  • Taamrat Amaize Joins COLLINS

    Taamrat Amaize Joins COLLINS

    Taamrat Amaize joins COLLINS as Head of Strategy. She will help the branding and design agency confront a growing skepticism of brands, and was integral to their recent work reimaging Robinhood.

  • BrandOpus Punctuates Seltzer Innovation!

    BrandOpus Punctuates Seltzer Innovation!

    BrandOpus and Molson Coors Beverage Company introduce HUZZAH Probiotic Seltzer!, a full-flavored seltzer with added probiotics. The visual brand world is vibrant and uses pops of color on a crisp white canvas to engage consumers and reflect the product’s cool Southern California origins.