My WordPress

Tag: brand

  • DixonBaxi Tower Logo Coexists With Everton Crest

    Called to carry out a full rebrand for Everton FC, DixonBaxi has rooted the new look in the club’s visual history, channeling a ‘if it ain’t broke’ mentality.

  • GSK Identity Signals New Purpose

    GSK has unveiled an updated brand identity that symbolizes how, through the unity of science, technology and talent, we can all work together to get ahead of disease. The identity was redesigned by Wolff Olins.

  • Kraft Mac & Cheese Gets Comfortable

    Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

  • JMS Puts Human Face On Analytics

    Contentsquare’s new identity and campaign help introduce the brand and its unique and human-centered approach to privacy, inclusion and accessibility. John McNeil Studio’s creative puts people out front.

  • Rizco Rebrand Highlights Evolution

    Rizco’s new brand highlights their marketing evolution from a graphic design firm to a full-service marketing agency positioned for greater growth.

  • Phil Hamlett: Alexa Show Changes The Conversation

    As a former AIGA national board member and co-author of The Living Principles for Design, Phil Hamlett discusses how designers must stretch and grow as design breaks free from print and even screens.

  • Wolff Olins Identity Flips The System

    Wolff Olins has launched a new brand for DailyPay, which integrates with company payroll systems to enable real-time access to earnings, enabling workers to access pay on demand.

  • Jones Soda Adds AR Labels

    Jones Soda releases a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. This marks the brand’s third AR series.

  • Wieden+Kennedy Draws A Blank

    Based on the premise of a blank label, to be used as a space to amplify social justice and community initiatives, the project presents Wieden+Kennedy with the unique challenge of designing around an empty space.