brand refresh – My WordPress

Turner Duckworth Refocuses Newman’s Own Brand

Turner Duckworth partners with Newman’s Own, the food and beverage company that gives away 100% of its profits, to refresh and create a new visual identity that is intended to reintroduce brand and mission to a new generation.

November 21, 2022

Instagram Rebrand Embraces The Squircle

Instagram’s first refresh in years introduces an illuminated gradient and a new brand typeface. The typeface is full of quirks and references to the Instagram script wordmark, while embracing the spherical traits of the logo.

May 26, 2022

Papa Johns Loses The Apostrophe

Papa Johns is launching a full brand redesign. The logo, designed by Su Mathews Hale, removes the green border and pizza banner up top, as well as eliminates the apostrophe to help distance the chain from founder John Schnatter’s racially insensitive comments.

November 29, 2021

Absolut: Home Swede Home

Absolut Vodka unveils its biggest design update since its launch in 1979. Paying homage to its credentials of provenance, heritage and authenticity, the iconic bottle’s redesign is committed to showing that Absolut Vodka is still as original as when it began.

September 10, 2021

Mr. Peanut Sheds His Shell

Planters, the 115-year-old snack company, has a new look, tone and strategic platform from Jones Knowles Ritchie (JKR) that puts substance front and center, along with a new advertising campaign.

May 25, 2021

Chase Draws Inspiration From Origin Story

Chase Design Group helped position plant-based brand Follow Your Heart as a leader in the multi-billion-dollar plant-based industry with a new identity.

April 1, 2021

Multiple Museum Logos Explore The Power Of Play

Providence RI-based agency NAIL Communications creates a brand new identity for the Providence Children’s Museum that emphasizes the importance and value of play.

February 10, 2021

SECU Maryland: Seek and Ye Shall Find

Ad agency Planit launches a campaign and brand refresh for SECU Maryland, Maryland’s largest chartered credit union, to challenge the financial status quo and inspire those seeking financial wellness.

February 2, 2021

Standard Chartered Banks On Lippincott Rebrand

Lippincott has unveiled a refreshed visual identity for global banking brand Standard Chartered that is both digital first and unifies across diverse markets.

February 1, 2021

Carsation Becomes Skedaddle

Carsation becomes Skedaddle with rebranding from The Gate NY. Graphics support the value proposition of fast-turnaround, online used-car sales.

August 15, 2020

Tag: brand refresh