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Tag: brand purpose

  • Kraft Mac & Cheese Gets Comfortable

    Kraft Mac & Cheese has swapped out its logo, noodle smile, colors and even its name for updated versions designed to better reflect the brand’s identity as a classic comfort food. Jones Knowles Ritchie is the design firm.

  • Clarkmcdowall Unifies Association Brand

    Brand architects Clarkmcdowall have nurtured a visual identity that unites two associations into one – International Fresh Produce Association – while positioning the new organization as a leader and source of inspiration.

  • JKR Intros Heinz Global Masterbrand

    JKR Intros Heinz Global Masterbrand

    A new cohesive identity by Jones Knowles Ritchie has launched across Heinz’s international brand portfolio. It encompasses more than 20 product categories.