Tag: brand name
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Royal Caribbean Group’s Refined Name and Symbol
Chermayeff & Geismar & Haviv creates a new name and identity for Royal Caribbean Group to distinguish the parent from its flagship cruise line, and to make clear that its business includes multiple ventures.
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Dirt Matters To Affinity Creative Group
Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.
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New Yahoo Logo Angles For Change
Pentagram has worked with Yahoo on a refresh of its visual identity that emphasizes the exclamation point to embody the platform’s amplification strategy.