Tag: brand identity
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Direct-To-Consumer Is In Fashion
Wknd Nation asked creative agency ROOK/NYC to create a brand and packaging that did not feel too high-polished or pristine – aspirational, but still relatable and real.
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Known Forms New Rock Center Brand
Rockefeller Center’s new brand work has been developed by marketing firm Known. The identity also culminates in a new campaign for Top of the Rock.
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Fortnight Collective Captures Kombucha’s Uplift
Fortnight Collective develops packaging and brand identity for Allkind hard kombucha that speaks to the core of the product – uplifting, healthy and organic.
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25 Logos In 25 Weeks
Up and coming design studio Kalakatta takes on an ambitious project at the height of the pandemic: 25 logos in 25 weeks.
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Jimmy John’s Brand Gets A ChangeUp
Feeling the need to evolve its ‘freaky fast’ reputation, Jimmy John’s and design firm ChangeUp sought to focus on quality – while simplifying the logo and amplifying other familiar elements such as color palette and illustrations.

