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Tag: brand identity

  • Madwell Identity Shields Parks

    Madwell has created a new brand identity for Trust for Public Land (TPL), a US nonprofit dedicated to connecting everyone to the joys and benefits of the outdoors. The logo is based on the concept of a shield.

  • Noom Logo Navigates To Better Health

    Working with the internal team at Noom, Gretel developed a new brand identity. The logo is a modern interpretation of the compass, and underscores Noom’s role as a guide to weight loss and better health

  • Extra Breaks With Dental Hygiene Codes

    Mars Wrigley approached Elmwood to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers, and transform it into a lifestyle brand that shifts from hygiene to flavor.

  • Landscape Radiates Warmth For Cookma

    Startup Cookma, a postpartum wellness meal delivery service, launches with an identity that focuses on warmth, tactility and motherhood by San Francisco design studio Landscape.

  • Baskin-Robbins Says ‘Seize The Yay’

    Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.

  • Foodbank Branding Freshens Mission

    After over 35 years, Second Harvest has a new logo and branding by Planet Propaganda. The goal is to stand out in the modern food support landscape, promoting fresh foods, accessibility and optimism.

  • San Diego Museum Identity Is Happening

    The Museum of Contemporary Art San Diego (MCASD) unveils a brand identity ahead of reopening the La Jolla flagship in April. Happening Studios, the creative agency, describes the system as fluid.