Tag: brand equity
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Richard Shear: A New Way To Evaluate Branding and Package Design (Part 2)
This is Part 2 of a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
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Mike Ruehlman: Four Hospitality and Retail Design Trends
Mike Ruehlman of FRCH Design Worldwide sees graphic design as more important than ever in creating impactful hospitality and retail experiences.