Tag: Bigger Than This book
-
Stop Playing ‘Dress Up’ Urges Acclaimed Brand Strategist
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.
Brand strategist Fabian Geyrhalter’s new book — Bigger Than This — features fresh advice about how commodity brands can connect more powerfully with consumers.