Tag: beverage branding
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CBX Captures Bubble Tea Experience
Brand design agency CBX of New York City and Minneapolis was asked to the establish the positioning, tone, and reason-for-being for Del Monte Foods’ new Joyba bubble tea. Bubbles, pop and movement are key.
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Rook/NYC Turns To Intense Matte Black Can For Shrubbly
Shrubbly founder Matt Sayre tapped NYC-based independent creative agency, Rook/NYC to elevate the brand amongst the current category of functional beverage competitors.
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Not Another Seltzer Can
“Not another seltzer” is the theme for Public Address’ recent design work with Cliché, a new brand that seeks to become a by-the-glass selection. A stark black and white palette breaks with the category trend of light, bright, care-free colors.
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&Walsh Crafts Bombay 99 Identity
&Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.
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PepsiCo Designers Energize Starbucks Entry
PepsiCo Design + Innovation created the new look for Starbucks BAYA, a new energy drink that is a joint venture between Starbucks and PepsiCo.
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Retail Voodoo Names Kelly Frazier To New Creative Position
Retail Voodoo has expanded its team with Frazier’s new position. She will focus on uncovering opportunities for client growth in the food and beverage categories.