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Tag: Baskin-Robbins

  • Baskin-Robbins Says ‘Seize The Yay’

    Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.

  • JKR Makes Baskin-Robbins Cool Again

    JKR Makes Baskin-Robbins Cool Again

    JKR presents the redesign for the largest ice cream chain in the world, Baskin-Robbins. Consensus was that the branding had become dull and diluted. The refreshed message for consumers is to ‘Live Flavorfully’ and embrace variety.