Dig Inn is a fast casual restaurant chain that features locally sourced ingredients, shared tables and “building community through food.” High Tide, based in Brooklyn NY, was asked to develop a fresh branding to facilitate the restaurant’s expansion to new locations.
Danny Miller, who founded the creative agency, explains that the designers “drew inspiration from the cozy minimalism of Scandinavian design to create a sophisticated and dynamic identity system that more accurately reflects their mission and ethos as they continue to grow.” The identity has been applied across a range of collateral, including menus, signage, packaging, and Dig Inn interiors.
