Influenced by an aspirational Colorado outdoor lifestyle and an independent temperment, Fat Tire ale and beer has been repositioned and redesigned to be a “purposely driven lifestyle brand outfitted with a hell of a lot more looks to come.” Durham Brand and Co. of Covington KY developed a complete brand world to support the new positioning, including apparel, outdoor lifestyle utilitarian goods, tap handles, truck wraps, on/off premise collateral and more.
