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Category: Package Design USA (PDUSA)

  • Tweaking A Milton Glaser Logo

    Brooklyn Brewery has launched its global design refresh by Robot Food. Building carefully and respectfully on a logo created by design legend Milton Glaser, the design firm notes that “It’s all too easy to f*** up an icon.”

  • Dirt Matters To Affinity Creative Group

    Raventós Codorníu engaged Affinity Creative Group for an eyebrow-raising and differentiating branding for their latest California grown wine. The solution: a play on the double meaning of dirt.

  • Orgain HydroBoost Separates From Pack

    Launch Innovation recently completed a branding and design project for client, Orgain, a nutritional supplement company. Packaging and labeling sends a clean and healthy message.

  • Baskin-Robbins Says ‘Seize The Yay’

    Baskin-Robbins’ new logo and identity system were designed by experience agency ChangeUp to celebrate the heritage but modernize the brand. Leaning into the long time use of circus imagery, the look is meant to be fun and bold.

  • &Walsh Crafts Bombay 99 Identity

    &Walsh recently crafted the identity for a new range of mixers by the people behind Bailley drinking water. Jessica Walsh took inspiration from a single droplet of Bombay 99 to guide the creative process.

  • Jones Soda Adds AR Labels

    Jones Soda releases a new collection of augmented reality (AR) labels that turn into short action videos of daredevil athletes, edgy artists and other masters of their preferred crafts. This marks the brand’s third AR series.

  • HeyLet’sGo! P-O-P Follows A Pattern

    Bent Water Brewing is known for its hypnotically patterned can designs. Its creative agency HeyLet’sGo! is leveraging those patterns – and its “populist” branding – to point-of-purchase materials for liquor stores throughout the Northeast.

  • CONTINO Refreshes Modern Americana

    Reimagining an all-American look for modern times, design studio CONTINO rebrands food truck and newly opened restaurant Yankee Doodle Dandy’s with a tone that seeks to unify rather than divide.

  • Affinity Creative Group Unleashes Sweet Design

    Affinity Creative Group’s package design for a cookie dough flavored whiskey by Patco Brands utilizes a pudgy but regal bulldog to help the brand stand out from the explosion of flavored whiskeys.

  • Shear: A New Way To Evaluate Branding and Package Design (Part 3)

    Part 3 of a series by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how designers can take advantage of it.