Category: LogoLounge 2017

Virtual reality has taken off, and the race to create the best mind-blowing experience without leaving a tether is on.

Obfuscation of the premise of your logo is tantamount to talking to someone in a whisper.

Going against every rule of smart identity design, this works.

In a marriage of several past trends, the idea of Links, Simplicity, and Monoline all converge for a plethora of marks that we’ll refer to as Doubles.

This trend caught me a bit off-guard based on the number of designers that landed on this idea without an evident epicenter logo causing the anomaly.

Besides being a great place for birds to perch, there’s just not a lot of space to do much of anything on a line.

Personally, I think a beautiful wordmark is the epitome of clarity and functionality.