Category: Blog
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Molly Ungs: Consumers Want Sustainable Packaging. But Are We Ready For It?
Molly Ungs argues that the most effective way to reduce waste is to not create it in the first place. Both brands and consumers need to participate in the journey to address and change how we consume and dispose of the products we buy.
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Deroy Peraza: Branding Nonprofits Is Different From Companies
Branding commercial enterprises and purpose-centric nonprofits are two vastly different projects, argues Deroy Peraza, and the reasons for those differences are important to understand.
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RD Scudellari: Iconic Book Jacket Designer In Golden Age Of Books
Graphic designer Bob Scudellari died on June 3, 2022. He was best known for bold, typographic book jackets during a 26-year tenure as Vice President and Corporate Art Director at Random House.
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C-90 Designs for a Nurturing Environment
When NMU’s College of Graduate Studies & Research asked C-90 to create a visual identity to increase their visibility and public awareness, it presented a fascinating design problem.
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Carbon Footprint Of Online Advertising Is Significant
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
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Fonts Rooted In Calligraphy Are The Most Trustworthy
Collated in collaboration with Neurons, a new study from Monotype finds that the right type can boost positive reader response by 13%.
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Salahuddin: Corporate Boards and ESG Reporting
Rashida Salahuddin is spearheading the Corporate Citizenship Project to address the challenges and ethical issues she has seen first-hand in the field of corporate governance. She is believer that corporate America should be transparent and practice what they preach.