Category: All Posts
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Carbon Footprint Of Online Advertising Is Significant
fifty-five, a global MarTech consultancy conducted a study on the carbon impact of advertising campaigns, with a primary focus on digital. The study is available as an open-source tool.
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Richard Shear: A New Way To Evaluate Branding and Package Design
GDUSA is publishing a series of articles by Richard Shear of invōk brands that takes an evolutionary look at consumer search patterns and explains how visual brand designers can use it to their advantage.
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Gordon Kaye: Inhouse Designers And The Infodemic
Publisher Gordon Kaye on our 2021 American Inhouse Design Awards showcase, the core value proposition for inhouse design departments, and why it all matters in the wake of the pandemic and the great polarization.
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Forthcoming Release: Creatives on Creativity
Sure to become a design classic, Creatives on Creativity features interviews with 44 of the world’s best artists, creative directors, designers, illustrators and more. Among them: George Lois, Stefan Sagmeister and Paula Scher.
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Integrating A ‘PHD’ Strategy Across Brand Channels
Ryan Schmidt of Landor & Fitch contends that now is the time for brand leaders to reconsider how brand experiences truly integrate the physical, human, and digital to deliver authenticity and truth.
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Design Firm Brings Mobile Office To Remote Workers
Design Agency CEO DJ Haddad of Haddad & Partners has taken an unorthodox approach to navigating through the pandemic, bringing a mobile office to the 70+ employees working at home.
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Thoughts On Branding In A Pandemic
Though it may seem difficult, this pandemic may be the right time to establish or pivot to re-establish a distinctive position in a potential customer’s mind.
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Print Equals Human
Kevin Kernan of GDLOFT on the power of print, especially now, to cut through the digital clutter and appeal to the senses. People, he writes, want their humanity back.