A new campaign is celebrating the creative spirit of Los Angeles and promoting its local industry, with support from a new logo from 72andSunny.
The mark, an elongated, soft-edged “LA” works alongside the radio-friendly version of Kendrick Lamar’s “Humble” to anchor a 60-second ad, titled LA Original and created by the agency for the office of Mayor Eric Garcetti. The open design is meant to indicate the space that the sprawling and diverse city provides to be creative and the campaign is meant to stimulate the local economy by drawing new businesses to town.
