2015 American Package Design Awards

Sponsored by Neenah

Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here — 200 or so elite design firms, design departments, and production companies are represented — is testimony to this phenomenon. The annual GDUSA competition celebrates well-designed graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.